Facebook Case Study

TikTok Case Study

Facebook / TikTok Case Study

Second Nature improved their Facebook ROAS by 56% and saw a 39% increase in total revenue.

60%

Increase in Facebook ROAS

40%

Increase in Revenue

35%

Decrease in CPA

THE CHALLENGE

OVERVIEW - OVERVIEW - O

overview

This air and refrigerator filter subscription brand partnered with Loop to reduce their post-iOS 14 inflated customer acquisition costs, stabilize ad performance on a large scale, and optimize & improve creative.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

iofhjadsiofhjadskfhDXZJKcfhJKXZhfcjkadxzhcjkXZhcvjkXZhcnjKXZbncjkXZbncjhfdsuhilafosn cfyewsdh8fuijrndshl mserjhy nfgsdimfmkjsdgh

The Strategies

  • Offer Testing. We tested different promotional offers to determine which resonated best with customers. This enabled us to pinpoint and utilize a winning offer at scale.
  • Creative Testing. We implemented a variety of different creative styles and angles to find winning strategies. Through identifying and scaling the best converting creative, we decreased Second Nature’s CPA by 36%.
  • Creative Iteration. By iterating on what worked best during creative testing, we developed multiple variations of high converting ads which increased the brand’s Facebook ROAS by 56%.‍
  • UGC Creative. Through sourcing user-generated content from creators relevant to Second Nature’s target customer, we authentically showcased the filters’ key benefits. This high performance UGC led to increased sales on both Facebook and Tiktok.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ‍

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  2. ‍

‍

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

STRATEGY deep dive

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Results

Within a month, Loop Club improved Second Nature’s Facebook ROAS by 56% and reduced CPA by 36%, bringing in 39% more revenue while spending 11% less.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

fjadklsjfkadlsjfgkladshgkladshgklads

60%

Increase in Facebook ROAS

40%

Increase in Revenue

35%

Decrease in CPA

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