Facebook Case Study

TikTok Case Study

Facebook / TikTok Case Study

Alaskan King Crab Co. decreased their blended CPA by 86% and boosted order volume by 83% without having to increase spending.

70%

Decrease in Blended CPA

85%

Increase in Orders

60%

Increase in Facebook ROAS

THE CHALLENGE

OVERVIEW - OVERVIEW - O

overview

This premium seafood brand was struggling with inconsistency in ad performance and increased customer acquisition costs in the wake of iOS14. They called upon Loop Club to help lower their CPA and improve Facebook ad conversions.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

iofhjadsiofhjadskfhDXZJKcfhJKXZhfcjkadxzhcjkXZhcvjkXZhcnjKXZbncjkXZbncjhfdsuhilafosn cfyewsdh8fuijrndshl mserjhy nfgsdimfmkjsdgh

The Strategies

  • Campaign Structure. We organized and consolidated the account from 18+ active campaigns into 4 structured campaigns, allowing us to pinpoint and analyze challenges and opportunities most efficiently.
  • Creative Testing. We implemented our proven creative testing process and began testing 10x more creatives of different angles & styles to impact the target audience faster and find the sweet spot for scaling.
  • Ad Copy. We developed effective ad copy targeted at Alaskan King Crab Co’s ideal customer which increased the CTR by 34%.
  • UGC Videos. We introduced high definition user-generated videos of customers preparing and enjoying the product, which boosted ROAS up to 100% for top performing campaigns.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ‍

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  2. ‍

‍

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

STRATEGY deep dive

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Results

Within just a few months, Loop Club decreased Alaskan King Crab Co’s CPA by 86% and increased Facebook ROAS by 60%, generating an 83% surge in orders off Facebook under the same amount of ad spend.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

fjadklsjfkadlsjfgkladshgkladshgklads

70%

Decrease in Blended CPA

85%

Increase in Orders

60%

Increase in Facebook ROAS

NEXT CASE STUDY - NEXT CASE

Facebook Case Study

Tik Tok Case Study

Heading

EXPLORE CASE STUDY

EXPLORE MORE

Second Nature
Tik Tok Case Study
Facebook Case Study
Facebook / Tik Tok Case Study
60%

Increase in Facebook ROAS

40%

Increase in Revenue

35%

Decrease in CPA

Explore case study
Feetures.com
Tik Tok Case Study
Facebook Case Study
Facebook / Tik Tok Case Study
30%

Increase in Revenue

35%

Increase In ROAS

20%

Decrease in CPA

Explore case study
Hooked on Phonics
Tik Tok Case Study
Facebook Case Study
Facebook / Tik Tok Case Study
110%

Increase in Profitable Ad Spend

40%

Decrease in BCPA

$1k/day

Profitable TikTok Spend

Explore case study
Enjoy eCommerce again.
3680 Wilshire Blvd.
Ste P04 - 1086
Los Angeles,
CA 90010
P: 213-378-8441
Our ServiceseCommerceStrategyFacebook AdsTikTok AdsLanding PagesUGC Creative
Our NichesSports & OutdoorsHealth & WellnessPetsFood & BeverageApparel & Accessories
© 2022 Loop Club. All Rights Reserved.