Facebook Case Study

TikTok Case Study

Facebook / TikTok Case Study

Hooked on Phonics increased profitable daily ad spend by 100% and decreased blended CPA by 30% on TikTok.

110%

Increase in Profitable Ad Spend

40%

Decrease in BCPA

$1k/day

Profitable TikTok Spend

THE CHALLENGE

OVERVIEW - OVERVIEW - O

overview

This long-established subscription childhood education brand was looking to decrease CPA’s on TikTok, develop effective creative, and optimize & scale their campaigns.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

iofhjadsiofhjadskfhDXZJKcfhJKXZhfcjkadxzhcjkXZhcvjkXZhcnjKXZbncjkXZbncjhfdsuhilafosn cfyewsdh8fuijrndshl mserjhy nfgsdimfmkjsdgh

The Strategies

  • UGC Creative. Through sourcing user-generated content from creators, we showcased the subscription’s benefits in a relatable manner, allowing us to optimize and scale.
  • Creative Testing: In one month alone, we tested more than 15 creatives with different hooks, music, CTAs, and text overlays. We identified multiple winning creatives which lead to lower overall BCPA and CPA on TikTok.
  • Creative Iteration: We iterated on the winning creatives by changing a few elements (music, text-overlays, CTA) which generated higher conversions at lower CPAs, helping us to scale.‍
  • TikTok Spark Ads. By running TikTok ad formats native to the platform, we seamlessly blended Hooked on Phonics’ benefits into users’ feeds, achieving very low CPCs.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ‍

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  2. ‍

‍

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

STRATEGY deep dive

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Results

In one month, Loop Club scaled Hooked on Phonics’ profitable ad spend 100%, from $500/day to $1k/day, and reduced BCPA by 30%. Top performing ad: https://drive.google.com/drive/folders/1dsTE_QX1lMrVV7XDIN2xInbV5fw5MbYy?usp=sharing

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

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110%

Increase in Profitable Ad Spend

40%

Decrease in BCPA

$1k/day

Profitable TikTok Spend

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Ste P04 - 1086
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CA 90010
P: 213-378-8441
Our ServiceseCommerceStrategyFacebook AdsTikTok AdsLanding PagesUGC Creative
Our NichesSports & OutdoorsHealth & WellnessPetsFood & BeverageApparel & Accessories
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