Facebook Case Study

TikTok Case Study

Facebook / TikTok Case Study

Decreasing new customer acquisition costs on Facebook, and scaling on TikTok, for this subscription pet brand.

40%

Decrease in CPA

9000+

Incremental Subscribers

$10k/day

Profitable TikTok Spend

THE CHALLENGE

OVERVIEW - OVERVIEW - O

overview

Bullymake was already at some scale and spending significantly on Facebook.

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Post iOS 14, they’d seen rising customer acquisition costs, and they were looking for a partner to help them 

  1. Get Facebook working again and decrease CPA
  2. Find new strategies to scale further
  3. Optimize and improve the creative

‍

Within just a few months, Loop Club was able to decrease the CPA by 30%, adding thousands of new subscribers, and making their advertising profitable again.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

iofhjadsiofhjadskfhDXZJKcfhJKXZhfcjkadxzhcjkXZhcvjkXZhcnjKXZbncjkXZbncjhfdsuhilafosn cfyewsdh8fuijrndshl mserjhy nfgsdimfmkjsdgh

The Strategies

  • Influencer Whitelisting. We sourced an army of creators, got access to their Facebook & Instagram accounts, and run ads through there. The result = instantly lower CPAs.
  • UGC Creative. By sourcing user-generated content from creators and fans of the brand, we were able to bring the key benefits of Bullymake to life.
  • Listicle Landing Pages. We built “5 Reasons Why” landing pages that clearly showed the box’s benefit.
  • TikTok Spark Ads. By running highly native ad formats on TikTok, we were able to blend right into the feed and get very low CPCs.‍
  • TikTok Instant Pages. Using Instant Pages - TikTok’s native landing page builder - we’re able to build pages that load 11X faster than standard pages, delivering an app-like experience. We then send traffic from there right to checkout for the ultimate in conversion boosting.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ‍

‍

  1. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  2. ‍

‍

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

STRATEGY deep dive

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Results

Bullymake is able to scale spend on Facebook, as well as unlock an entirely new channel - TikTok.

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

fjadklsjfkadlsjfgkladshgkladshgklads

40%

Decrease in CPA

9000+

Incremental Subscribers

$10k/day

Profitable TikTok Spend

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3680 Wilshire Blvd.
Ste P04 - 1086
Los Angeles,
CA 90010
P: 213-378-8441
Our ServiceseCommerceStrategyFacebook AdsTikTok AdsLanding PagesUGC Creative
Our NichesSports & OutdoorsHealth & WellnessPetsFood & BeverageApparel & Accessories
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